Discover how the Merchant of Record model is transforming digital commerce across Africa. Gain insights into emerging trends, regulatory shifts, and data-backed strategies to leverage MoR for cross-border and scalable business growth.

Discover how the Merchant of Record model is transforming digital commerce across Africa.

Gain insights into emerging trends, regulatory shifts, and data-backed strategies to leverage MoR for cross-border and scalable business growth.

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The 2025 State of Merchant of Record in Africa

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Key Findings

Case Study

Market Players

Key Findings

Key Findings

Case Study

Market Players

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People

1.3

B

Combined GDP

$

3.4

T

MoR Success Rate

90

%

People

1.3

B

Combined GDP

$

3.4

T

Payment Success Rate

90

%

Scaling your shouldn't be this hard

African startups often struggle to scale due to

Failed payment transactions

Cross-border payments often see dramatic failure rates

Tax registration mess

Complex regulations across multiple countries and jurisdictions

Compliance complexity

Unclear data protection and regulatory requirements

Even well-funded startups like AltSchool hit this wall.

African startups often struggle to scale due to

Failed payment transactions

Cross-border payments often see dramatic failure rates

Tax registration mess

Complex regulations across multiple countries and jurisdictions

Failed payment transactions

Cross-border payments often see dramatic failure rates

Tax registration mess

Complex regulations across multiple countries and jurisdictions

Compliance complexity

Unclear data protection and regulatory requirements

Even well-funded startups like AltSchool hit this wall.

African startups often struggle to scale due to

Broken payment gateways

Tax registration in multiple countries

Unclear compliance rules

"We ran into serious problems accepting local payments and staying compliant"

— Adewale Yusuf, CEO, AltSchool

African startups often struggle to scale due to

Broken payment gateways

Tax registration in multiple countries

Unclear compliance rules

AltSchool grew to 100,000+ students across Lagos, Nairobi, and Kigali. But expansion brought chaos:

"We ran into serious problems accepting local payments and staying compliant"

— Adewale Yusuf, CEO, AltSchool

Case Study

African startups often struggle to scale due to

African startups often struggle to scale due to

Broken payment gateways

Tax registration in multiple countries

Unclear compliance rules

AltSchool grew to 100,000+ students across Lagos, Nairobi, and Kigali. But expansion brought chaos:

"We ran into serious problems accepting local payments and staying compliant"

— Adewale Yusuf, CEO, AltSchool

See how they solved it

AltSchool grew to 100,000+ students across Lagos, Nairobi, and Kigali. But expansion brought chaos:

Broken payment gateways

Tax registration in multiple countries

Tax registration in multiple countries

Tax registration in multiple countries

Tax registration in multiple countries

"We ran into serious problems accepting local payments and staying compliant"

— Adewale Yusuf, CEO, AltSchool

See how they solved it

See how they solved it

There's a Smarter Way: Merchant of Record (MoR)

There's a Smarter Way:

Merchant of Record (MoR)

Boost cross-border
payment success up to 90%

Local payment orchestration and compliance handled automatically

Simplify tax & compliance​

One integration covers VAT, data protection, and regulatory requirements

Expand into new markets faster

Skip the complex setup and go-to-market faster than ever

Want to expand faster across Africa

Download the 2025 State of Merchant of Record in Africa report.
Packed with strategies, data, and stories from real companies.

Get the Full Report

50+ Pages

In-depth analysis and case studies

Real Examples

Actual implementations and results

Actionable Insights

Strategies you can implement today

Download the 2025 State of Merchant of Record in Africa report.
Packed with strategies, data, and stories from real companies.

Get the Full Report

50+ Pages

In-depth analysis and case studies

Real Examples

Actual implementations and results

Actionable Insights

Strategies you can implement today

50+ Pages

In-depth analysis and case studies

Real Examples

Actual implementations and results

Actionable Insights

Strategies you can implement today