State of Merchant of Record in Africa
Discover how the Merchant of Record (MoR) model is transforming digital commerce across Africa. Gain insights into emerging trends, regulatory shifts, and data-backed strategies to leverage MoR for seamless cross-border commerce and scalable business growth.
Scaling in the African Market
As CEO of AltSchool, a fast-growing Edtech platform, Adewale Yusuf had built a product that resonated with over 100,000 learners across Africa and globally.
Across Nairobi, Kigali and Lagos, with over 50,000 students loving the experience... their growth was almost entirely organic.
But scaling? That was a different story...
“When we started, we ran into the problem of accepting payments,” Adewale recalls. “We were on the search for solutions to help with accepting local payments and expanding across Africa while staying compliant to local tax regulations and compliance rules.”
ADEWALE YUSUF,
CEO, Altschool
Each expansion came with new challenges
Tax registration hurdles across jurisdictions
Payment
gateways failing mid-transaction
Complex data compliance roadblocks
Despite great products and strong demand,
operational complexities often stifle expansion.
This isn’t just Altschool’s problem
It's the story of countless businesses eager to tap into Africa's immense potential of 1.3 billion people and a $3.4 trillion GDP, yet are paralyzed by its intricate financial and legal landscape.
The promise of millions of new users collides with the harsh realities of fragmented markets and diverse regulations.
There’s a smarter way. Merchant of Records
Merchant of Records (MoRs) do more than just process payments. They simplify compliance, boost success rates, and unlock growth across Africa.
Simplify compliance
Expand across Africa
Boost success rates
Join 100+ businesses already growing with Startbutton
Focus on your business, we'll handle payments and other complex aspects.
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