Industry
Ticketing
Objective
Secure seamless ticket purchasing across Africa
eGotickets is a leading online ticketing and event management platform that has revolutionized how organizers across Africa sell tickets, manage attendees, and collect payments. With a footprint extending from Ghana into several other African markets, eGotickets serves as a vital bridge between event organizers and thousands of attendees looking for a seamless, secure purchasing experience. To maintain its leadership position, the platform required a payment partner that could match its pace of regional expansion.
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Gifty Cobbinah
Marketing Manager, eGotickets Limited
the Challenge
As eGotickets looked to scale beyond its home market, it encountered the "Fragmented Payment" barrier.
Market-Specific Methods: Every new country required a different technical integration for local Mobile Money wallets and bank cards.
Settlement Delays: Moving funds from various regional event sales back into a central operational account was slow, affecting the cash flow of event organizers.
Currency Conversion Friction: Organizers wanted to price tickets in local currencies (GHS, NGN, KES) while ensuring they could withdraw funds reliably.
the Solution
Starting with Angel Fair Africa @11 event in Kenya, eGotickets integrated Startbutton to unify their pan-African payment stack into a single, cohesive engine.
One Integration, Multiple Markets: By connecting to Startbutton’s API, eGotickets gained instant access to localized payment methods across their target expansion zones.
Optimized Checkout Experience: Attendees could pay using their preferred local methods (e.g., MTN MoMo, Telecel, Bank Transfer), significantly reducing checkout drop-off.
Automated Vendor Payouts: Leveraging Startbutton’s Dispense capabilities, eGotickets was able to automate the payout process to event organizers, ensuring they received their earnings faster and more securely.
the Result
By leveraging Startbutton's multi-currency payment platform, eGotickets expanded its reach to new markets and facilitated ticket sales for events across Africa. Attendees enjoyed a seamless checkout process with the flexibility to pay in their preferred currency and payment method.
